STATIC DRIFT COLLECTION
Static Drift was the fourth instalment of The Future Project Collection, an athlete-led collection focused on highlighting emerging talent within the Australian cycling scene and the realities young athletes face balancing sport and everyday life.
I owned the launch strategy and oversaw the delivery of the collection including the website execution, management of product, product pages and asset rollout across socials, email and paid ads.
Cross-functional coordination with the Operations team ensured stock was launch-ready, delivering a visually cohesive product launch that strengthened seasonal merchandising and brand storytelling.
The collection was well received by the community, continuing the success of the Future Project Collection series. 1% of every order was donated to the ARA Skip Capital team, helping support grassroots and emerging cyclists across Australia.
Responsibilities:
