I owned the launch strategy, focused on educating and inspiring customers through storytelling across social media, email, and website.

Responsibility included overseeing the rollout across all digital channels, managing product pages and listings, and leading the development of the pre-launch Lookbook in collaboration with the Art Director, Web Developer, and Junior Designer.

Cross-functional coordination with the Operations team ensured stock was launch-ready, delivering a visually cohesive product launch that strengthened seasonal merchandising and brand storytelling.