I owned the strategy and rollout, building the challenge entirely within our existing tech stack instead of the traditional and extremely expensive Strava Challenges.

The Challenge included custom landing pages, challenge-specific email flows and triggers, Typeform flows, paid ad campaigns, and supporting creative assets for social media channels, wholesalers and ambassadors.

Being the first time we had run a campaign built like this with our own tech-stack, it successfully acquired new customers ahead of the BFCM period below our CPA benchmarks. We saw a large increase in code usage compared to our previous Strava Challenges with similar mechanics, resulting in an increased Conversion Rate and revenue for the latest collection launched during this time.